därför.

The Challenge Car advertising often portrays winter as picture-perfect. But real winters are anything but. How do we show what Audi quattro is truly made for?

The Idea We challenged the picture-perfect winter cliché by embracing its harsher side. Snowstorms, icy roads and unforgiving conditions became the perfect setting to show Audi quattro at its best. Because the tougher the winter, the more quattro shines.